Our story
KIT CAT is a globally recognised premium pet nutrition brand, proudly originating from Singapore and trusted in over 40 countries worldwide.
To better serve our growing Euro network, KIT CAT has established a European hub in Barcelona, Spain, enabling faster logistics, improved supply chain efficiency, and stronger support for partners across the European market.
At KIT CAT, we don’t just create products — we build trusted solutions for the modern pet lifestyle.
We believe a strong partnership is built on shared values, consistency, and long-term growth. Potential business partners should work with us because Kit Cat offers a focused and reliable brand dedicated exclusively to feline nutrition, with a deep understanding of cat health, palatability, and market needs.
Our key USP is that we are a cat-only brand, allowing us to specialise fully in feline nutrition without dilution across multiple pet categories. This focus enables us to develop highly targeted formulas that address real cat health concerns such as urinary care, digestive sensitivity, dental health, and skin & coat condition. We also place strong emphasis on palatability, functional ingredients, and clean formulations, ensuring both nutritional value and strong acceptance by cats.
What makes Kit Cat special is our combination of innovation and accessibility. We continuously develop functional yet affordable products that meet the needs of everyday pet owners, while maintaining high-quality standards. Our wide product range—from wet food to treats and functional snacks—allows partners to build complete category solutions under one trusted brand.
In terms of company history, Kit Cat was established with the mission of providing holistic, natural, and balanced nutrition for cats. Over the years, we have grown from a specialised pet food brand into a globally distributed name, trusted across multiple international markets. Our growth has been driven by continuous product innovation, strong distribution partnerships, and a commitment to improving the wellbeing of cats worldwide.
We look forward to building long-term partnerships that support mutual growth and expand access to quality feline nutrition in new markets.