Prima Pet Premium Oy

Prima Pet Premium Oy was founded in 1999, by the owner and Managing Director Petri Tiitola. In twenty plus years, Prima Pet Premium has become one of the biggest Nordic distributors in pet product industry. The company turnover in 2018 was approximately €33,6 million and our modern brands are currently exported internationally to 18 countries.

Our subsidiary is located in Sweden and our own manufacturing plants are located in Pandivere, Estonia and Ikaalinen, Finland. We have a highly skilled staff of 90 employees. We are currently the market leader in Finland in the domestic grocery market with our dog food brand Hau-Hau Champion.

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Prima Pet Premium Oy

Our story


Our mission is to make pet parenting and feeding convenient with our high quality products that meet the natural nutritional needs of pets. We strive for better feeding and care for all pets and our vision is to be the most recommended and trustworthy partner to our trade associates as well as pet owners.


We are an experienced house of brands. We operate in the grocery market in Finland, Sweden, Czech, Russia and Baltic countries as well as in specialty pet stores in our other export countries around the world. Our main brand Hau-Hau Champion is the market leader in the daily grocery market in Finland. Planet Pet Society is a specialty pet store brand and it is exclusively sold by Musti & Mirri Group in the Nordic countries, providing Musti & Mirri Group a wide assortment in a unique product position. Additionally, we are broadening our sales into grocery stores in our export countries with our brands PrimaDog and PrimaCat. We have years of experience in building successful brands in the pet food retail market, providing insight to our B2B customers and acting as pioneers in the industry.


We strive towards constant development of the pet industry by listening to our customers. Our business operations are based on responsibility towards pets, customers, and business partners.  The factories manufacturing our products have been carefully selected, and they are our reliable long-term business partners. In addition, we have our own skilled inhouse purchasing department, which guarantees the best competitive advantage for our reselling partners.