The Laviosa Group

Laviosa is one of the world’s leading companies in the study, extraction, processing and sale of bentonite and other clay minerals. For over 40 years, our Pet Care mission has been built around wellbeing and hygiene. We therefore offer a comprehensive range of natural products, which are born from our constant search for the best-performing and highest-quality materials.
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Laviosa Chimica Mineraria SpA

Our story

The Laviosa Group is dedicated to conservation and building a strong legacy: we have always taken the utmost care to protect the land we excavate, leaving it in a better state than we found it.

Laviosa's philosophy

Since the company was founded in 1922, we have always relied on a strong management structure, ethics, and values such as tradition, innovation, and respect for people and the environment. To date, four generations of Laviosa family have been raised on these values, which they have combined with their innate ambition, passion, courage, and curiosity to make the Laviosa group an international success story. We believe in bringing people with different ideas, strengths, and cultural backgrounds together to share their skills and knowledge, working in an environment of mutual respect and trust.



Pet Care Business Unit

For over 40 years, we have been making innovative, high-performing products for pets.



BU Pet Care

Product offer – Brands


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Parallel Projects: Laviosa EDU

The world of litter is as varied as the cats that use it: mineral, vegetable, silicon, clumping, absorbent... how do you choose consciously? Above all, how do you understand which litter box is right for your cat? And how to best use it and dispose of it correctly?

Over the last 40 years we have seen many: from the first rudimentary litter box, to the modern and technologically advanced one made of bentonite; from the human who thought he could empty the entire litter box into the toilet, to the self-cleaning litter box that does (almost) everything by itself.

Product highlight
Clumping Mineral Litters
Bentonite is the mineral par excellence in the industry. In contact with the cat’s urine, it forms an easily removable ball, leaving the rest of the material intact and optimizing material consumption for prolonged use and savings. The domestic cat quickly learns to use the litter and using it reduces the possible transmission of diseases that the feline may contract. Our clumping litters are designed for the hygiene of the animal and its environment. They are also available scented in different essences.
Absorbent Mineral Litters
Highly absorbent and odour-neutralizing cat litter. Also available enhanced with natural essences; a pleasant scent is released on contact with liquids, the subtle colouring does not stain the cat’s paws.
Plant-Based Litters
Made of 100% biodegradable and compostable materials, such as soya, wood and corn cob, our plant-based litters are characterized by their high absorption capacity of liquids and odours. Lightweight to carry and easy to clean, plant-based litters can be disposed of in organic waste and, in small quantities, even in the household toilet.
Other Litters
Our range of litters meets all the industry’s demands and trends, offering our customers a wide choice for the easier identification of the best product for their particular needs.
Accessories and Pet Hygiene Products
With a view to offering a valid answer to customers’ growing needs, over the years we have extended our range of specific pet care products.