PETS International Magazine February 2026
In this issue, you’ll discover:
TRENDS & ANALYSIS
- A decade of petflation
- 2026 pet industry trends
- The pet supplements market
- Luxury cat accessories
PET INDUSTRY
- The pet market in the Middle East, Africa & Turkey
- Pet retailer interviews
- Sustainability
Articles in this issue
A report of GlobalPETS Forum 2026
The industry gathering in Istanbul highlighted how innovation, data and shifting pet owner behaviors are shaping the future of the pet sector.
Pet retail revolutions in the UAE and Saudi Arabia
As the younger populations of the Gulf states become more plugged in to global innovation, they have an increasing interest in securing what’s best for their pets.
Turkey: Cat-centric pet economy presents opportunities
As the nation’s owners embrace omnichannel and wellness trends, Turkey’s pet care market is coming of age – quietly, steadily and with a distinctly local rhythm.
Riding the next wave of omega-3 in pet food
Players operating in this lucrative field are investing in innovation, as supply volatility and sustainability issues present challenges.
Food for thought: nutrition that boosts brain power
Aging trends in the pet population are bringing cognitive health into sharp focus. Could functional ingredients such as mushrooms help combat mental deterioration?
Sponsored by Pet's Up Products BV
Sponsored by Pet's Up Products BV
Novelty and nutrition: Pet’s Up redefines dog treat innovation
The manufacturer and distributor identifies opportunities where other industries see little to no potential.
Vegan pets: what does the data say?
As plant-based foods become more nutritionally sophisticated, recent research suggests they can be digestible and potentially beneficial, at least for dogs.
Sponsored by Enifer
Sponsored by Enifer
Old science, new purpose: mycoprotein’s return to the pet food bowl
Pet parents demand more from what goes into the bowl, with rising sustainability expectations. The question is no longer if alternative proteins will shape the future, but which ones.
Fawaz Alenzi (Petzone): “Opening retail stores in Saudi Arabia is the logical next step”
The Kuwaiti multichannel pet business is targeting expansion in its neighboring country, while also growing in the UAE and entering the Qatari market.
Sponsored by VAFO Group a.s.
Sponsored by VAFO Group a.s.
Beyond the label: the data-driven future of pet gut health
The next step in gut health isn’t just about better ingredients – it’s about unlocking the insights to be found within the microbiome.
Sponsored by Tolsa S.A.
Sponsored by Tolsa S.A.
Sanicat Essential Oils receives Innovative Product of the Year recognition
Sanicat introduces an essential oil-based cat litter concept focused on natural odor control and premium positioning.
Sponsored by Darling Ingredients Inc.
Sponsored by Darling Ingredients Inc.
Why collagen is re-emerging as a strategic pet food ingredient
As pet food formulations shift towards fewer starches and cleaner labels, collagen is emerging as a versatile functional solution.
Are dietary supplements living up to their promise?
Despite widespread awareness of potential benefits, recent research shows significant variations in the use of this type of complementary pet nutrition across different countries.
North African pet industry: A fast-growing region with untapped potential
Despite a lack of comprehensive data, industry experts anticipate the pet market in this area expanding significantly beyond traditional retail in the coming years.
The building blocks of sustainability in the pet industry
Environmentally conscious growth is being propelled by both legislation and economic necessity, and savvy companies are focusing on innovative ingredients, better designed packaging and more resource-efficient operations.
2015-2025: A decade of petflation
A PETS International analysis shows that pet-related price increases have been particularly steep in Brazil, the UK and Australia over the past 10 years.
EU anti-greenwashing law: what you need to know
How will the Empowering Consumers for the Green Transition Directive affect pet industry players when it comes into force this year? And what can you do now to prepare for it?
World of wellness: in search of online pet supplements
Multivitamins might still lead the segment due to their convenience, but targeted, herbal and natural options for dogs and cats are increasingly sought after.
Lap of luxury: the high-end cat accessories market
Owners remain willing to spend more on premium products tailored to their pets’ comfort – despite the durability of this market being tested by inflation and discount marketplaces.
Stephen Warner (Absolute Pets): “Customers enjoy the flexibility of quick delivery so there’s less need for subscriptions”
After being acquired by retail giant Woolworths, it’s an exciting time for the South African pet chain as it takes advantage of the group’s formidable network to boost brand visibility.
Patent activity reveals healthy state of pet tech
Over the past decade, pet care has undergone a remarkable transformation, with a surge in innovative products for everyday use driven by a booming sector and digital advances.
2026: what’s next in the pet business?
GlobalPETS compiles the seven trends poised to influence the industry this year.
