PETS International magazine March 2020

Traditionally, a marketing approach targets a customer. But customers are changing, and this is no longer enough. Getting into their hearts is how to achieve customer loyalty for your company and brand. The GlobalPETS Forum programme and the content of the speeches focused on how to do that.

Pet care in South America

The third edition of SuperPet will be held on 14-16 April at Expo Dom Pedro in Campinas/SP, Brazil. The fair’s location is one of its attractions.

The Brazilian pet market is looking good, with signs of steady improvement.  Data released by the Pet Brazil Institute shows 49% growth in the last seven years. In 2019, sales were up 5.4% and totalled some R$36 billion (€7.9 / $8.7 billion).

 The world’s leading pet trade fair Interzoo is still growing. Great news, but it also poses a challenge for Interzoo organiser WZF: how to provide guidance and orientation for a show covering a space larger than sixteen football fields? 

For many years now, Interzoo has been the leading global pet industry exhibition. PETS International has conducted a survey among its clients to find out their reasons for attending Interzoo 2020. 

Fashion and design play an important role in the pet accessories business. PETS International and Yummypets recently investigated the mindset of pet parents.

For over 30 years already, Grau has been developing and producing high-quality, natural dog and cat food and innovative supplements.

Health-conscious millennial pet owners increasingly view pet supplements as a necessity. Demand for ingredients generally mirrors human trends.

As pet owners are becoming increasingly aware of nutritional needs of their baby pets, the pet food market is being shaped to cater to this new trend.

The Italian dry pet food manufacturer Necon Pet Food has been dedicated to dog food production for many years but recently expanded its range.

Recent advances in analytical techniques have made it possible to improve pet health using microbiome tools.

Most small animals live for only a couple of years. Premature death often occurs if these animals are not fed properly. Reason why many pet owners are concerned about the quality and the origin of pet food.