PETS International magazine March 2020
Food, ingredients & production
Customers want their pets to be treated just like themselves. Researchers don’t shy away from CBD, salmon oil, antioxidants and gut microbiomes to meet this demand.
Accessories
Twinning is winning. Pet accessories are more than just functional and have to reflect the pet parent’s lifestyle and fashion choices.
Pre-Interzoo
It is that time again: Interzoo is coming to town and the industry is bracing for the four days that will make or break it. Read all about the main reasons for attending and the latest developments to be found on the floor.
South America
This €11 ($12) billion market (2019) is changing rapidly from a rural mindset to a metropolitan pet paradise. How are the big chains coping with this trend?
Articles in this issue
21st edition of GlobalPETS Forum! Get into the heart of the consumer
Traditionally, a marketing approach targets a customer. But customers are changing, and this is no longer enough. Getting into their hearts is how to achieve customer loyalty for your company and brand. The GlobalPETS Forum programme and the content of the speeches focused on how to do that.
Pet care in South America
Pet care in South America
SuperPet 2020 is an event-full fair
The third edition of SuperPet will be held on 14-16 April at Expo Dom Pedro in Campinas/SP, Brazil. The fair’s location is one of its attractions.
The Brazilian pet sector: small dogs and big chains
The Brazilian pet market is looking good, with signs of steady improvement. Data released by the Pet Brazil Institute shows 49% growth in the last seven years. In 2019, sales were up 5.4% and totalled some R$36 billion (€7.9 / $8.7 billion).
Finding your way around Interzoo
The world’s leading pet trade fair Interzoo is still growing. Great news, but it also poses a challenge for Interzoo organiser WZF: how to provide guidance and orientation for a show covering a space larger than sixteen football fields?
Interzoo 2020: the place to meet and network
For many years now, Interzoo has been the leading global pet industry exhibition. PETS International has conducted a survey among its clients to find out their reasons for attending Interzoo 2020. 
How pet accessories are influenced by fashion and design
Fashion and design play an important role in the pet accessories business. PETS International and Yummypets recently investigated the mindset of pet parents.
Naturally, only the best for pets
For over 30 years already, Grau has been developing and producing high-quality, natural dog and cat food and innovative supplements.
The changing landscape of pet supplements: from CBD to salmon
Health-conscious millennial pet owners increasingly view pet supplements as a necessity. Demand for ingredients generally mirrors human trends.
Tailored food for kittens and puppies
As pet owners are becoming increasingly aware of nutritional needs of their baby pets, the pet food market is being shaped to cater to this new trend.
Dry pet food and salmon oil on the shelves
The Italian dry pet food manufacturer Necon Pet Food has been dedicated to dog food production for many years but recently expanded its range.
The microbiome: improving pet health and commercial opportunities
Recent advances in analytical techniques have made it possible to improve pet health using microbiome tools.
The organic food trend – catering for the smallest mammals also!
Most small animals live for only a couple of years. Premature death often occurs if these animals are not fed properly. Reason why many pet owners are concerned about the quality and the origin of pet food.
