Acquisition of activities Primeval by Beaphar on the 1st of July 2020
In 1998 Dirk Kat started developing food supplements for horses and dogs under the brand name Primeval. By July 1st his activitiers are taken over by Beaphar.
Since Dirk Kat has reached the retirement age and with lack of a successor he decided to hand over the activities to Beaphar, a well-known family company, with distribution in over 90 countries and a dominant position in the OTC market for veterinary food supplements and healthcare products. We are delighted that Beaphar is willing to give further recognition to the Primeval brand and enlarge the distribution of the Primeval products.
From the 1st of July Beaphar’s export department will take care of all sales activities and distribution outside The Netherlands.