Australia’s Pet Circle widens net loss in FY2025

Australian online pet retailer Pet Circle posted revenue of AU$373.4 million ($235.3M/€216.6M) for fiscal year 2025 (FY2025), ending 30 June 2025. 

This reflects a 2.9% slip compared to the previous year, according to a company filing with the Australian Securities and Investments Commission (ASIC) shared with GlobalPETS. 

The pet supplies segment, which accounted for 82% of total revenue, fell by 4.2%. On the other hand, the pet accessories segment rose 4.4%.

Sydney-headquartered Pet Circle, operated by Australian private firm Millell Pty, was founded in 2011, and currently serves over 700,000 customers.

Profitability 

The drop in profitability was much more pronounced: net loss was 39.8% higher in FY2025, totaling AU$36.9 million ($23.2M/€21.4M). 

Despite recurring losses, Pet Circle assumes, in its ASIC filing, that the company will continue to operate in the foreseeable future. This follows the company’s review of current and forecasted profitability, liquidity position, projected cash flows and available financing.

As of the end of FY2025, Pet Circle reported cash and cash equivalents of AU$59.3 million ($37.4M/€34.4M) and net assets of AU$98.6 million ($62.1M/€57.2M).

Strategic investments

Pet Circle told GlobalPETS that FY2025 saw investments across every part of the business, including a full technology stack overhaul and an interconnected warehouse footprint across Australia, with a dedicated fleet and distribution centers in four major states.

“This investment has supercharged our ability to offer next-day delivery of over seventeen thousand pet products to 80% of Australians,” the company says.

The Australian online pet retailer explains that, while the forward-looking investments led to softer FY2025 financial results, the company remains confident this will result “in positive customer and shareholder results in the coming years.”

Digitalization

Pet Circle CEO Alistair Venn adds that the “multi-year investment in infrastructure has laid the foundation for Pet Circle to lead the digitization of pet retail.”

“Having led other e-commerce companies to embrace digitization, I am confident Pet Circle is best placed to capitalize on the substantial opportunity ahead. We will continue to help Australians save time, money and better care for their pets for years to come,” he says.

Venn, who had served as Chief Operating Officer, was appointed CEO in August 2025, succeeding Michael Frizell.