BrightPet Nutrition acquires MiracleCorp Products (US)
BrightPet Nutrition Group announced its acquisition of MiracleCorp Products and its portfolio of pet brands.
BrightPet has long admired MiracleCorp’s business, and this acquisition is a recognition of its proven track record of success and commitment to excellence,” said Matthew Golladay, chief executive officer of BrightPet. “Over the past few years, we have been working hard to evolve the business that my family founded in 1978. Following our recent purchase of pet treat manufacturer Phoebe Pet Products in Kiel, Wisconsin, BrightPet has seen tremendous growth – and we are excited to continue building on our momentum with the MiracleCorp team.
Importantly, we believe that the addition of MiracleCorp will create a leader in kibble and freeze-dried pet food and treats, allowing us to offer our customers a robust product offering of kibble, kibble with inclusions, freeze dried treats, baked treats and toppers as well as other pet wellness products,” Golladay added.
Through the acquisition, BrightPet will expand its brand portfolio, leverage its existing production capabilities to grow those brands and add manufacturing capabilities through MiracleCorp’s Dayton-based facility. The pet food and treat manufacturer currently operates facilities in Lisbon, Ohio, Sherburne, N.Y., and Kiel, Wis.
“Over the past 40 years, MiracleCorp has built a complete line of innovative, solutions-driven products and accessories for pets and prized animals – including our storied Stewart® brand of high quality, nutritious and flavorful treats,” said William Sherk, Jr., chief executive officer of MiracleCorp. “The complementary nature of both companies’ offerings will create significant synergies, especially in the freeze-dried segment of pet food, toppers and treats.”
The deal comes just three months after Alvarez & Marsal (A&M) Capital Partners purchased a majority stake in BrightPet in early October 2020.
“We believe that the combination of BrightPet and MiracleCorp will add substantial value to a leader in the rapidly expanding pet food and treat industry,” said Ryan McCarthy, partner at A&M Capital Partners. “With robust manufacturing capabilities, product offerings and complementary unique brands under the BrightPet portfolio, we expect that the transaction will significantly expand the company’s offerings to its customer base.
“The AMCP team believes that the company is now poised to supercharge its growth and is in a position to continue to increase its market share through investments in organic growth and other strategic add-on acquisitions,” McCarthy added. “We are looking forward to the many more exciting developments on the horizon for BrightPet.”
BrightPet will continue to produce its Blackwood, Adirondack and By Nature brands, as well as freeze-dried and other pet treat formats under MiracleCorp’s Stewart brand. BrightPet will expand its product offerings through the acquisition, which also includes MiracleCorp’s Miracle Care brand, Hamilton, ARC Veterinary Products and Group Summit flooring products.