Brilliant Salmon Oil to expand distribution across pet specialty retail channel
By partnering with Chuck Latham & Associates, Hofseth BioCare wants to sell its 100% Norwegian salmon oil brand through more retailers across the US.
“Since Brilliant Salmon Oil’s North American launch in May of 2020, we continue to embrace key account retail partners across the U.S. Chuck Latham & Associates offers a dynamic and highly experienced team that will help grow key accounts and embrace our unwavering commitment to quality health supplements,” states Bill Lowe, president of Hofseth BioCare North America. “CLA has been launching and growing some of the pet industry’s most successful CPG brands for over 30 years, and this partnership will help ensure our growth in key channels.”
Meeting the demand of today’s pet owners seeking solution-oriented and healthy supplements, Brilliant offers retailers the perfect combination of eye-catching packaging, merchandising/POP solutions to drive sales, and human grade pet supplements, chews/treats and powders that promote a healthier heart, a shinier coat, softer paws, increased energy, inflammation-fighting benefits, and an enhanced appetite, officials said.
Bob Haege, vice president of business development for Chuck Latham & Associates added, “Brilliant (Salmon Oil) is truly a ‘farm to pet bowl’ product with unmatched traceability and sustainability differentiating attributes. We look forward to representing this exciting brand in the Pet Specialty marketplace.”