CIPS 2020: offline and online a succes
With limited international participants, the offline CIPS hosted about 600 exhibitors and 30,000 buyers. The CIPS online show will last from Nov. 12 to 20 to cultivate business contacts between exhibitors and 1,500 buyers from 74 countries or regions.
The 6th GlobalPETS Forum Asia, co-organized with PETS International has become the very first forum that combined online and offline in pet industry, with 9987 overall viewers from both China and abroad, and this number is keeping increasing, became a succes.
China is a booming pet market and an energetic young market for the pet industry, however, both the manufacturers and consumers need to be educated. CIPS organized 28 concurrent events for various sectors of professionals, such as the 6th GlobalPETS Forum Asia, the 1st China International Pet Food Ingredients Conference, China International Pet Food Forum, Design Corner, New Product Showcase, CIPS Innovation Award, etc. Innovation is the top priority of CIPS. The CIPS Innovation Award is committed to stimulate companies to achieve higher standards to promote the development of the industry.
From the New Product Showcase and Innovation Awarded products, the trend for the industry is clear. Pet food is going towards healthy and functional focus, with freeze-drying added into the package, gives the pet food better taste and texture, as well as more nutrition. The appearance of pet milk has taken nutrition to the next level. Accessory is more design-oriented, with smart function and IOT. In sanitary products, corn cat litter and mix material cat litter are the new trend. New comers have entered aquarium industry and stirred up challenge to the incumbents. Suppliers takes design seriously and targeted the Z- Generation.