Cranswick takes over dry dog food producer Grove Pet Foods
The UK food producer acquires Grove Pet Foods’ own brands (like Vitaline and Alpha Feeds) and its private label business.
Grove Pet Foods employs around 100 people at its facility in Lincolnshire.
John Walgate, managing director, will remain with and continue to lead the business.
Adam Couch, CEO of Cranswick, commented:
“The move into pet food is an exciting one as the categories continue to grow and consumers are increasingly looking to premiumise the diet of their pets. We believe we can use the skills and expertise we have developed in creating our fantastic product range and apply that ethos to the pet food category.
“The move also complements our farm to fork integration strategy for poultry and pigs and supports the use of the full carcass, supporting our sustainability strategy to ensure there is no waste in our food systems.”