Dogness expands cooperation with top Chinese e-commerce company
Through the cooperation with one of the world’s largest e-commerce companies in China, the smart pet accessories company gains access to its more than 500 million active customers in China.
Silong Chen, Chairman and Chief Executive Officer of Dogness, commented, “We have worked together for a few years and appreciate the confidence expressed in this latest expansion. This is an ideal omni-channel platform, with over 500 million active customers, and an enhanced marketplace ecosystem proven to accelerate merchants’ growth and operating efficiency.”
“Our partner has high confidence in our products and the Dogness’ brand, and like us, expects our products to sell well based on our category penetration, focus on quality and loyal customer following. Cooperations like this are an integral part of our growth strategy as we focus on retaining and growing customers, further strengthening our logistics capabilities, and continuing to enhance our supply chain to mitigate ongoing global challenges.”
Dogness has built an integrated sales platform across all channels, with major customers including, Petco, PetSmart, Costco Wholesale Corporation, Sam’s Club, Trendspark, Pet Value, Walmart, Target, IKEA, SimplyShe, Pets at Home, PETZL, QVC®, and Petmate, and online shopping platforms, such as Amazon, Chewy.com, JD, Boqii Holding Limited, Target.com, HomeDepot.com, Loews.com, Wayfair.com, Tmall and Taobao, as well as live streaming sales platforms hosted by influencers.