E-commerce strengthens H&H’s revenue in Q3

Pet supplement brand Zesty Paws contributes 14.7% of total group revenue. GlobalPETS learns more.
H&H Group’s Pet Nutrition and Care (PNC) business posted a revenue of RMB510.8 million ($71M/€66M) in the third quarter of 2025. This is a 7.3% year-over-year (YoY) increase.
This growth was driven by gains from the Zesty Paws brand in North America, which contributed 14.7% of total group revenue. On a like-for-like (LFL) basis, revenue from the region increased 5.9% YoY.
“In North America, our success has been led by our effective channel optimization strategy, as well as by capitalizing on changing demographics, rising pet populations, and well-established pet nutrition premiumization and humanization trends,” says Suceka Li, Rotating Group CEO and CEO for China at H&H Group.
The North American PNC segment reported 12.4% YoY revenue growth. Meanwhile, in Mainland China, the category grew 8% YoY.
By product segment, pet supplements recorded RMB386 million ($54M/€50M) in revenue from July to September 2025, rising 14.2% YoY.
E-commerce performance
Li also attributed the results to the performance of e-commerce channels, such as Amazon and Chewy, along with the group’s “presence across key retailers such as Walmart, PetSmart, Petco, Tractor Supply, Target, Sam’s Club, CVS and Menards.”
“This has reinforced Zesty Paws’ position as one of the most recognized pet supplement brands in the US,” the CEO adds.
The premiumization and launch of new higher-margin pet food and supplements for the Solid Gold brand in Mainland China also drove segment growth, contributing 33.7% of total PNC revenue.
9 months
For the first 9 months of FY2025, H&H Group’s revenue from the PNC segment rose 8.8% YoY to approximately RMB1.6 billion ($224M/€208M).
The pet supplement segment’s revenue increased even more, 15.1% YoY, totalling RMB1.14 billion ($160M/€148M).
Finally, the total group revenue – including its other businesses – was RMB 10.8 billion ($1.5B/€1.3B) for the 9 months, a 12% YoY increase.
Outlook
For the remainder of the financial year, H&H Group expects growth across all business segments, supported by ongoing deleveraging initiatives.
In the PNC segment, the company anticipates that Solid Gold will maintain its current growth rate in the premium pet food and supplements category, driven by a focus on the cross-border e-commerce (CBEC) channel.
Meanwhile, the North American segment is also expected to sustain its growth, supported by omni-channel strategies and category innovation for Zesty Paws.
