Eurazeo Brands acquires majority stake in Ultra Premium Direct

Eurazeo Brands acquires majority stake in Ultra Premium Direct

Eurazeo Brands will invest € 68 million in Ultra Premium Direct (UPD), the French pet food brand, as a majority shareholder.

The goal of the investment is to accelerate its momentum in France and expand internationally.

Laurent Droin, Managing Director of Eurazeo Brands, says: “The pet food categor…

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