Fabian Boffa takes the reins of Qualipet
He is the new CEO of the Swiss pet retailer after his father and company founder Rolf Boffa stepped down from the role at the beginning of May.
The company says that the generational change ensures “stability, reliability and continuity” in positioning the business as a leading retailer in Switzerland.
Fabian Boffa has been involved in the business since 2006 and has gotten to know all departments during this time. Since 2015 he has acted as the company’s managing director.
Under the direction of Fabian Boffa, the expansion of Qualipet’s own brands for cats and dogs has been pushed and declared a priority. The private label business has increased by 90% in recent years, according to the company.
Despite the last few years have been challenging, due to the pandemic and growing sales, the company is in “excellent shape” and it hit record sales both online and offline.