Filipino agribusiness Pilmico’s pet portfolio soars 322%
Pet food line Maxime, Woofy, and Tommy are said to be responsible for the “impressive” performance in the category in 2022.
The Manila-based pet food processor said its pet food brands saw a “significant increase in popularity” last year.
According to Pilmico, the expansion of its portfolio to include a new brand for cats and a new budget line for felines boosted the company’s performance.
As the demand for pet food continues to increase, the manufacturer is “exploring the potential” for further development.
2023 forecasts
“We are extremely pleased with how much Pilmico’s pet food category has grown over recent years. We’ve seen how pet owners have increased recently, contributing to the rise of the pet industry in the Philippines and the rest of Southeast Asia. 2023 is an exciting year [and] we will strive to develop top-notch products,” said Pilmico’s Pet Category National Sales Manager Blessie Zarzuela.
The company launched its pet food business online in the Philippines, and today its range is available both offline and online across pet stores nationwide. It also exports to Malaysia and Vietnam, with plans to start trading in Indonesia soon.
Pilmico is the food and agribusiness subsidiary of Aboitiz Group, which operates in power, banking and financial services, food, infrastructure, data science, and artificial intelligence industries.
It is believed that the Philippine pet industry is worth around 6 billion ($108M).