First innovation lab focused on new health technologies for pets

First innovation lab focused on new health technologies for pets

The Israel based equity crowdfunding venture capital firm OurCrowd has teamed up with an Australian pet store operator to set up Israel’s first innovation lab focused on creating new health technologies for pets.

OurCrowd announced a three-way collaboration with PETstock, an operator of pet retail stores and veterinary hospitals in the Asia-Pacific region, and Qure Ventures, OurCrowd’s digital health fund. 

The hub, called Pet Health Innovation Labs (PHIL), is taking aim at the growing field of digital health technologies for pets. It will seek to create and grow startups that develop connected devices for pet diagnostics, healthcare software, and technologies that use machine learning and artificial intelligence to better target medications for pets. Another aim is the development of apps for pet wellness, e.g., those that foster nutrition and exercise regimens.