Freshpet Launches Fresh Vegetarian Dog Food Brand
The fresh pet food company is venturing into plant-based options with its new brand Spring & Sprout.
The productline combines healthy plant-based proteins with cage-free eggs, fruits and vegetables for balanced nutrition for dogs. It’ll launch at more than 900 Petco stores in the U.S. beginning this month before a larger retail rollout in 2022.
“Freshpet has long been committed to pet welfare and the well-being of our planet,” said Scott Morris, Freshpet president and COO. “That’s why we created Spring & Sprout – a planet-friendly vegetarian pet food that gives pet parents an option that aligns with their own values while meeting the nutritional needs of their pets.”
The brand’s environmental commitment shows up in all parts of its business – from its packaging to its facilities. Freshpet Kitchens are operated under a zero-waste philosophy, with all waste being reused, recycled or transformed into energy. All recipes created in Freshpet kitchens are produced with built-in wind, water and CO2 savings, while all waste from the facilities is reused, recycled or transformed into energy.