Fressnapf apoint Customer Experience Manager
Even in times of crisis, the Fressnapf Group is consistently committed to continuing to transform Fressnapf into a marketplace around the pets, thereby aligning its actions with the needs of its customers.
Whether in their own markets, online or in the markets of strong franchise partners as local entrepreneurs, cross-channel customer needs are taken into account everywhere. Fressnapf has therefore strategically and organizationally repositioned the previous cross channel marketing under the name “Customer Experience”. Effective May 1st this year, Dr. Matthias Bauer taken over. He also becomes part of the management of the Fressnapf Group.
Bauer succeeds Markus Kallen, who left the Fressnapf Group at the end of 2019. “Matthias Bauer is a big win for Fressnapf. He has developed a strong passion for the digital transformation of retail in the past years and his focus was clearly on linking and broadly using the digital channels for the ´classical´ stationary business “, said Torsten Toeller, founder, owner and chairman of the board Fressnapf group.
After a few years with the consulting firm Mc Kinsey, Dr. Matthias Bauer most recently worked as a managing director at OBI Digital GmbH. “He therefore has the best prerequisites to actively promote the customer-centered and data-based, increasingly digital transformation of the Fressnapf Group. With regard to our vision of a Fressnapf ecosystem and its many years of diverse experience in a successful European franchise system, we are convinced that my company will benefit significantly from Matthias’ experience, ”continued Torsten Toeller.