Fressnapf exclusive brands will be available to customers worldwide
It all began in 1998 with “MultiFit” – the first private label brand of dog and cat food. Today, the Fressnapf Group speaks of exclusive brands, which are managed like real brands, permanently developed qualitatively and innovated. In doing so, they consciously set themselves apart from comparable industrial brands.
Today, the 16 brands with several thousand articles represent a turnover share of over 50 percent in the company. In the past year, the exclusive brands cracked the one billion…
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