Fressnapf expands into Asia with new Hong Kong hub

The Fressnapf Group has announced the creation of a new entity, Fressnapf Asia Limited, in Hong Kong. 

The German pet retail giant will also open an Asia Sourcing Office in the special administrative region of China. The office, that is expected to be to be operational by the end of 2026 will serve as a strategic hub to improve speed to market and increase operational efficiency. 

For Fressnapf Founder Torsten Toeller, it represents a “major step” in shaping the company’s future. “This move strengthens our global footprint and underlines our long-term growth ambitions,” he says. 

The Hong Kong office will be led by Christopher Smith, who has spent the past 11 years as Sourcing Director for Pets at Home Asia. Smith will join Fressnapf as Managing Director in January 2026. 

Collaborations and supplier network 

The retailer aims to shorten product development cycles, enhance quality assurance, and optimize packaging and content creation processes. 

“Our proximity to production enables us to combine agility with responsibility, ensuring our customers in all 15 markets continue to receive the best assortment at the best possible value,” adds Matt Simister, CEO of Fressnapf | Maxi Zoo. 

The Krefeld-headquartered firm plans to leverage local collaborations, gain a deeper understanding of the Asian supplier network, and strengthen product innovation based on customer needs. 

For Simister, this will further enable the company to uphold “complete control” over quality sourcing.

The first new products developed through the collaborative efforts of its Asian sourcing teams and European operations will be introduced next year.