Fressnapf Group select Shippeo to optimise transparency in supply chain
Shippeo, the European market leader in real-time transport visibility solutions, has been selected as a partner by Fressnapf Group. The Shippeo platform will be the basis of Fressnapf’s digital transformation and will ensure better planning and focus through transparency in the flow of goods.
To offer the best customer experience and stay ahead of the competition, the Fressnapf Group makes targeted investments in a strategic, digital transformation.
The Fressnapf Group’s supply chain extends from China to North America and Europe and is extensive and complex. The different transport modes – from sea freight to road transport – with 10,000 containers and more than 25,000 truck deliveries per year, require accurate information on the status of shipments to and from distribution centers. This proves to be especially important during the Covid-19 pandemic, so that the organization is informed in good time about unexpected delays and changes.
Shippeo’s transport visibility platform enables the Fressnapf Group to get a complete end-to-end view of the stock transport in North America, China and Europe to the five distribution centers in Germany, via sea freight to Rotterdam, with inland vessels to Duisport and by road to the DCs, all in real time. This helps to make supply chains more predictable and robust.
Accurate arrival forecasts enable more optimized shelf and promotion planning in stores. By integrating with their transportation management systems (TMS) and connecting to carriers’ telematics, the Shippeo platform collects location and order information throughout the supply chain. An innovative, proprietary algorithm converts location data into accurate and reliable ETAs, enabling Fressnapf Group’s supply chain managers to anticipate disruptions or delays.
“Previously, the Fressnapf Group had no overview of container transport. With Shippeo, the information can be obtained easily, ”said Matthias Wenzel, Head of Supply Chain Management at Fressnapf. The platform also provides insight into the performance of carriers and distribution centers. “Reliable ETA for inbound deliveries was a critical requirement for the success of the project. We are very pleased that we have succeeded in achieving this. ”
“We chose Shippeo because of the quality of their approach, their understanding of our unique needs and the clear business benefits the solution brings to us,” said Wenzel. “Shippeo sends shipping status updates to customers and other stakeholders; a real game changer! Because this is done automatically, teams that used to work on this manually can now focus on core tasks and add much more value. ”