From a family-rooted brand to a global partner in pet nutrition

Over the past two decades, Calibra Pet Food has grown from a family-rooted brand into an international B2B partner in pet nutrition, while remaining true to its core values: quality, expertise and a genuine commitment to animal health.

Today, Calibra is part of Covetrus, a global leader in animal health, supporting further international expansion while maintaining a flexible and partner-oriented approach.

Veterinary foundation

One of the strongest pillars of the Calibra portfolio is its veterinary diet range, which represents the flagship of the brand. Developed in cooperation with veterinarians and nutrition specialists, these diets are designed to address specific health needs and have earned the trust of professionals and pet owners alike.

Building on its veterinary diet expertise, Calibra expands into preventive nutrition, enabling partners to connect clinical solutions with everyday feeding and create a continuous portfolio from treatment to prevention, supporting cross-selling opportunities and broader consumer reach.

Everyday care range

This strategy comes to life through the Calibra Expert+ range, Calibra’s new super premium line developed for the everyday care of dogs and cats.

The range offers complete and balanced dry food enriched with functional ingredients that support long-term health and vitality, while also addressing specific needs such as higher activity levels, weight management and sensitivity.

For business partners, Calibra Expert+ represents a scalable super premium solution that complements veterinary diets, supports trade-up strategies and helps expand consumer reach beyond the veterinary channel.

The portfolio includes monoprotein recipes, formulas with no added chicken and selected grain-free and gluten-free options, fresh meat, all developed with an emphasis on specific nutritional needs.

Global growth

Calibra’s international footprint continues to grow, with expanding activities in Europe, LATAM, the Middle East, South Asia, and new opportunities in Africa. This growth is driven by a clear strategy: adapting to local market needs while delivering consistent product quality, strong brand positioning and reliable partner support.

Calibra works with distributors, veterinary channels and specialized retail and e-commerce partners, offering flexible route-to-market models tailored to local market dynamics.

For B2B partners, Calibra offers more than just a product portfolio. The brand positions itself as a reliable and flexible partner, combining scientifically backed nutrition with commercially relevant portfolio architecture and go-to-market support.

This includes marketing cooperation, product training and educational tools designed to accelerate sell-through and strengthen brand positioning in each market.

Beyond its products, Calibra also places strong emphasis on education and long-term cooperation. Through Calibra Academy, the brand provides training and educational support for distributors, retailers and veterinary professionals.

This focus on education supports partners in building credibility, improving conversion at the point of sale and differentiating in increasingly competitive markets, reinforcing Calibra’s position through a combination of expertise, innovation and a partnership-driven approach. As the brand continues to grow, its ambition remains clear: to become a trusted partner for pet professionals worldwide while improving the quality of life for pets through advanced nutrition.