General Mills involved with pet food delivery service
General Mills Inc. thinks there’s promise in a startup that combines premium pet food and delivery services. New York-based Pet Plate has raised $9 million (€8 million) in a Series A round co-led by 301 Inc., the venture capital arm of Golden Valley-based General Mills. Other investors included DFE Capital Management, Marco Polo and Fernbrook Capital Management, along with existing investors, The Yard Ventures and Castor Ventures.
Pet Plate sells freshly cooked pet meals that are flash-frozen before shipping to customers who pay on a subscription basis. The Star Tribune has additional details on the…
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