GoDog raises $20 million in funding
The Tennessee-based pet services company wants to launch a franchising platform to scale from a regional to a national player.
The investment was made by Level 5 Capital Partners, which has experience launching franchise programs. According to the equity firm, the pet industry has always been on the radar, “excited by the space’s explosive growth over the past few years.”
“In a highly fragmented and competitive sector, GoDog has managed to distinguish itself from the pack. We believe with support from L5, combined with the existing brand and unit model strength, GoDog can scale to become the premier provider of pet services in the US,” said Level 5 Principal Duane LeVine.
“GoDog has gone to great lengths to create an experience with every detail in mind to assure pet parents that their animals will be provided the most comfortable and enjoyable stay possible,” explained Ben Eberdt, GoDog founder.
The company will also launch its franchisee platform L5 Pups.
Founded in 2018, GoDog operates in Durham, Nashville, and Chattanooga, offering dog boarding, daycare services, and GoDog:SOCIAL, a membership-based dog park and bar social experience.