Heads Up For Tails raises $25M in Series B funding round
The Indian retailer is reportedly aiming to expand its footprint in the Middle East.
Pet retailer Heads Up For Tails (HUFT) has reportedly closed a $25 million (€23M) Series B funding round, bringing its total capital raised so far to $40 million (€37M).
According to local media, the round was led by Nilesh Ved, owner of Apparel Group India, the national arm of Dubai-based retail player Apparel Group.
The new capital injection is expected to be used to fuel HUFT’s wider expansion across Asia, with a particular focus on the Middle East, marking its third major presence in Asia after India and Singapore.
GlobalPETS reached out to HUFT for further details, but received no response.
Expansion plans
HUFT Founder Rashi Narang told GlobalPETS about the company’s expansion plans in an interview last year.
“Our ambition is to take our products worldwide. We put immense effort into R&D, and we believe our edibles and lifestyle products are world-class. We want pets everywhere to benefit from them,” she said.
Narang also shared that the company aims to reach at least 250 stores between 2026 and 2027, with a balanced focus on both physical and digital retail. Currently, HUFT has over 100 stores across India and Singapore.
Company background
Founded in 2008, the company says it offers more than 13,000 products across 250-plus brands to over a million customers. It also offers grooming services through its over 70 spas across 18 cities.
HUFT has an annual turnover of approximately ₹400 crore ($48M/€45M), according to local media. Prior to the Series B funding, the company raised $37 million (€37M) in a Series A round led by Peak XV Partners and Verlinvest in 2021.
Indian pet care industry
India is seeing a surge in pet care investment as pet humanization continues to rise. In December 2025, Bengaluru-based pet care company Supertails raised between $15 million (€13.95M) and $20 million (€18.6M) in a round led by Singapore-based venture capital firm Venturi Partners.
Major fast-moving consumer goods (FMCG) and healthcare companies are also expanding into the category. Reliance Consumer Products (RCP), an Ambani-owned business and one of India’s largest conglomerates, launched Waggies, its own pet food brand.
Mankind Pharma, one of the country’s top pharmaceutical firms, recently entered the cat food segment with PetStar Delight, while healthcare platform Tata 1mg introduced PawsNPurrs, a new vertical offering medicines, supplements, food and grooming products for pets.
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