H&H Group’s pet business posts strong gains in China and US

The Pet Nutrition and Care (PNC) segment of the Health and Happiness (H&H) Group grew 8.6% in the first half of 2025, accounting for 15.4% of its total revenue during the period.

This was led by pet supplements brand Zesty Paws, which reported a 13.4% revenue increase. The group’s pet food brand Solid Gold rebounded 17.5%.

In addition, high-margin pet food and supplements contributed a third (33.8%) of the pet portfolio’s revenue in mainland China.

“I’m pleased to see that our PNC segment has become a significant contributor to overall Group revenue,” says Suceka Lee, rotating group CEO and CEO for China at H&H Group. “This was driven by Zesty Paws’ strong performance and a successful first half of the year for Solid Gold in mainland China, where it returned to growth.”

According to Lee, the segment also benefited from a booming pet population in North America, China and other markets. “Overall, our high-margin pet supplements category performed particularly well, demonstrating the strength of our product portfolio,” she adds.

North America market performance

The PNC segment also became a key revenue contributor in the North American market, with Zesty Paws accounting for 84.6% of regional PNC revenue and maintaining strong growth of 12.8% due to its omni-channel strategy. 

In contrast, Solid Gold sales declined 23.3% as the group shifted toward higher-margin channels and premium products, with e-commerce accounting for 80.9% of sales and high-margin products comprising 24.7%, in line with its long-term portfolio optimization strategy.

“Zesty Paws has showed excellent progress in the first half of 2025 as we continued to capitalize on the well-established pet humanization and premiumization trends, as well as the rising pet population,” says Lee. 

“Our progress has been supported by success on Amazon and Chewy, as well as at key retailers including Walmart, PetSmart, Petco, Tractor Supply, Target, Sam’s Club, CVS and Menards.”

Outlook

For the second half of FY2025, the group says it will focus on sustaining growth by accelerating high-margin, fast-growing vitamin, herbal and mineral supplements (VHMS) and pet supplements across all segments.

In the PNC segment, it expects to maintain its current growth rate, led by Zesty Paws’ continued success through its omni-channel strategy and category innovation. The group also anticipates this momentum to continue in North America and expansion markets.

While Solid Gold sales in North America are still projected to decline as part of ongoing channel optimization and portfolio premiumization, the group says the brand is expected to grow in mainland China by focusing on premium pet food and supplements, supported by strengthened cross-border e-commerce (CBEC) momentum.