How Fiboo turns eco trends into custom brand opportunities

In a world where pet owners are increasingly conscious of sustainability, personalization, and quality, Fiboo is proving that eco-driven pet accessories don’t have to be generic. As a Polish manufacturer with full in-house production and tooling capabilities, the brand is now offering customization services tailored to food brands, and marketing teams across Europe.

From factory floor to custom campaign

Fiboo’s unique advantage lies in its vertically integrated structure. With its own tool shop, design team, and production lines based entirely in Poland the company can adapt its existing portfolio of almost 80 accessories to fit brand-specific requirements.

Whether it’s a custom lick mat for a pet food launch or a co-branded bowl for a seasonal retail campaign, Fiboo supports creative collaboration from concept to delivery.

“Thanks to our own machinery park, we’re able to personalize products quickly and cost-effectively,” says the Fiboo team. “Our recent campaigns with companies from the food sector are great examples together, we created custom licking mats that connected both pet nutrition and eco storytelling in one memorable product.”

A greener Europe, one custom bowl at a time

While new product development remains at the core of Fiboo’s business, the company sees customization as a strategic growth channel especially in the context of Europe’s eco-conscious consumer market.

The brand’s mission is clear: To place a well-designed, sustainable Fiboo product in every pet shop and brand activation across Europe.

“We believe eco trends are no longer niche, they’ve matured,” the team explains. “And as customer choices evolve, so does Fiboo’s role. We want to support the biggest pet retail chains and distributors in making the world greener, by offering them our stock products. At the same time, we would like to be a part of food sector and co-create branded products.”

Practical sustainability for brand managers

For marketing managers looking to align brand values with environmental action, Fiboo offers a practical solution: personalized, sustainable accessories that leave a lasting impression. The company invites businesses to explore custom options and connect with the Fiboo export team to start a tailored collaboration.