How seasonal pet products can deliver value in a quality-focused market
With a focus on function, health, and clear value, Fiboo’s summer collection aligns with evolving customer priorities.
In 2025, pet owners continue to prioritize quality. According to the GlobalPETS 2025 trend report, they’re still seeking innovative, health-focused products, but with clear value behind every purchase.
That expectation holds strong in summer, when outdoor adventures call for gear that supports well-being without sacrificing practicality.
Evolving standards of today’s pet owners
Seasonal assortments, then, need to do more than just look good on the shelf. Products should be multifunctional, travel-friendly, and genuinely useful in helping dogs stay safe, active, and engaged during warmer months.
For retailers, these types of items are an opportunity to build trust through relevant, high-quality recommendations that reflect both the season and the evolving standards of today’s pet owners.
Fiboo’s summer collection responds directly to this demand, offering five practical, well-designed items that meet both pet owners’ expectations and seasonal retail needs. Here’s what to consider when updating summer shelves.
What seasonal shelves can look like
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Flexi Bowl – perfect for traveling
A lightweight food and water bowl is essential for summer outings. The Flexi Bowl stands out with its foldable design and recyclable TPE-S material. Perfect for camping, hiking, or car trips, it supports hydration and nutrition on the go, two non-negotiables during hot weather. A smart add-on item for any summer assortment.
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Frisboo – best for flying
Frisbee play remains a seasonal favourite, and Frisboo modernizes it with soft, durable material that’s gentle on dogs’ teeth and floats on water. It encourages active outdoor play for dogs of all sizes and taps into the growing interest in shared pet-owner experiences.
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Fiboo Ice Tray – frozen snacks made easy
Pet-safe frozen treats are increasingly popular in warm weather. The Fiboo Ice Tray allows owners to freeze yogurt, broth, wet food, or peanut butter into refreshing snacks. It’s also a useful feeding tool for slowing down fast eaters, adding both enrichment and digestive benefits.
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Licking Mats – Calm meets cool
Licking mats are increasingly valued by behaviorists for their stress-relieving benefits and are easily adapted for summer by chilling or freezing. Spread on wet food, banana, or kefir for a long-lasting, cooling treat that supports mental stimulation and soothes dogs during travel, heat, or unfamiliar environments.
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Fibeek with Lid – preserves kibble freshness
Dry food can quickly lose appeal in warm, humid conditions. The Fibeek with Lid is a compact, travel-friendly food cup that keeps kibble fresh and prevents spills. It’s ideal for weekend getaways, daycare, or long walks, anywhere consistent nutrition and clean transport matter.
Keeping up with seasonal trends
As seasonal expectations continue to rise, products that combine practicality with thoughtful design will set retailers apart. Fiboo’s summer range is a timely example of how well-executed seasonal items can meet evolving customer standards, without adding complexity to the shelf.
Visit www.fiboo.pl to learn more about these enrichment solutions and how they can enhance your product lineup this season.
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