Indian pet care startup Supertails.com raises $2.6 million
Former executives of successful D2C fresh meat and seafood brand, Licious, make the leap to start this petcare startup.
Can Vineet Khanna, Varun Sadana and Aman Tekriwal capitalize on the growth the Indian market has experienced over the last years?
“As the population of pet parents increases in the country, so does the need for empathetic and agile service providers especially around nutrition and healthcare. The market growth rate in India has accelerated since 2019 from 16-17 per cent to upwards of 20 per cent in 2020. We are very excited to start this journey with the Supertails team and become a part of the evolution in the pet care industry in India,” shared Ash Lilani, managing partner, Saama Capital.
Supertails.com wants to become the go-to, one-stop-shop for pet food and supplies and provide digital veterinary services.