India’s Supertails eyes up to $20M in funding
The potential investment comes as competition in the South Asian country’s pet care sector intensifies.
Supertails, a Bengaluru-based pet care company, is reportedly planning to raise $15 million (€13.95M) to $20 million (€18.6M) in a round led by Venturi Partners, a venture capital firm from Singapore.
According to The Economic Times, the round is still under negotiation, and the exact details of the investment are not yet fully finalized. GlobalPETS reached out to Supertails and Venturi Partners for comment, but received no response.
The initiative follows a recent uptick in competition in the Indian pet care sector over the past year – its market is expected to reach $7 billion (€6.7B) by 2028, up from $3.6 billion (€3.4B) in 2024.
Business expansion
Supertails was founded in 2021 as an online retailer and currently offers veterinary services, both online and offline, as well as pet training and pet pharmacies across India.
In February 2025, the company opened its first offline veterinary clinic in Bengaluru, followed by 2 more openings, expanding its presence to Koramangala, Banashankari and Brookefield. A new clinic is also scheduled to open in Bannerghatta on 13 December, marking its fourth offline clinic in Bengaluru.
In early 2024, Supertails raised $15 million (€14M) in a Series B funding round led by the Indian firm RPSG Capital Ventures, with participation from existing investors. The capital was used to expand its consumer base, invest in technology and grow its healthcare portfolio.
The company aims to reach an annual recurring revenue (ARR) of ₹500 crore ($59.5M/€53.5M) by 2026.