Kormotech’s love for pets takes center stage at Interzoo 2024

A dedicated mission 

Established in 2003 by the Vovk family, the company is dedicated to its mission to rank among the top 30 companies in the industry worldwide within five years. Driving this ambition are increased export volumes and penetration into new markets.

Rostyslav Vovk, co-owner and CEO of Kormotech, describes Interzoo as a premier platform uniting stakeholders in the pet food industry. He emphasizes the event’s role in fostering expertise, enthusiasm, and interaction, which have been invaluable in navigating new business opportunities and overcoming challenges.

Showcasing premium offerings

At Interzoo, Kormotech will showcase its premium Club 4 Paws and super-premium pet food Optimeal, currently available in 42 countries. Addressing the mass market segment is My Love!, positioned as a balanced diet with exceptional value and containing 75% meat ingredients in wet food. 

The brand has undergone a rebranding and will debut its revamped version at the event, aiming for global recognition in its mission to enhance the happiness and health of every cat and dog.

Expanding global presence 

Additionally, Kormotech will introduce new products in the cat and dog food range under a new brand, inspired by the close emotional bonds and natural food preferences of pets.

While Eastern and Central European countries remain a focus for export potential, Kormotech is expanding its presence across Europe and beyond. 

Igor Blystiv, Global Marketing and Innovation Officer at Kormotech, highlights the company’s two-year focus on understanding consumer needs and pet food trends in various Central and Eastern European markets. 

In May, Kormotech will unveil four brands tailored to specific customer target audiences, each offering a distinct value proposition.

Meet Kormotech at InterZoo 2024 Hall 3 / Booth 3-325.
Plan a meeting with the team here.