Mars-backed startup raises $1 million funding
Pet food brand Bundle x Joy wants to expand its footprint in retail by mid-2023.
The capital injection was led by Leap Venture Studio as part of its 7th cohort, with participation from Mars Petcare and R/GA Ventures, among others.
Bundle x Joy will use the funds to boost its retail footprint and expand its reach in the market. Its products are currently sold in more than 450 outlets, and according to the media, it plans to double its presence in brick-and-mortar stores by mid-year.
The Arizona-based firm, started by Jessica Berger in 2022, produces super-premium pet food, supplements, and treats, marketing them in bundles.
The company was selected along with 5 other pet care startups to participate in the 7th cohort of Leap Venture Studio’s accelerator.