Native Pet raises $11 million in Series B funding

Native Pet has secured $11 million (€10M) in Series B funding led by CAVU Consumer Partners. The capital will be used to accelerate their growth through category innovations and retail expansion.

“Consumer feeding habits are evolving. More than ever, the consumer is adding supplements to their dog’s bowl to customize their diet and use it as an opportunity to drive health outcomes,” notes co-founder Daniel Schaefer.

The firm has been innovating in the pet supplement category by bridging the gap between nutraceutical supplements and consumer demand for clean-label, functional nutrition solutions for dogs using functional whole foods such as pumpkin, bone broth, and real chicken protein.

Ambition 

Jared Jacobs, Partner at CAVU Consumer Partners and Native Pet Board Member, emphasizes the company’s ambition to build portfolio dominance in the rapidly growing pet nutrition category.

“Native Pet is at the forefront of this emerging but rapidly growing pet nutrition category, and we are proud to partner with Dan, Pat and the Native Pet team as they aim to build the category-defining brand in pet wellness,” he points out.

Native Pets’ products retail across the company’s website as well as Amazon, Chewy, Thrive Market, CVS and Target.