Nestlé Purina PetCare sees virtual reality as innovative lever
Virtual reality is fast becoming a way to sidestep the physical limitations that impede CPG manufacturers’ and retailers’ agile adaptation to constant consumer demand. Nestlé Purina drives retail innovation and moves beyond physical boundaries using virtual reality, accelerating concept to in-store execution time.
CHALLENGE
Nestle Purina recognized that physical build-outs of planograms, shelf ideas, and category concepts were time-consuming, required a lot of space, difficult to execute and very expensive. With the nature of the retail environment evolving at such a rapid pace, Nestlé Purina researched new and innovative technologies that kept up to speed with the changing marketplace, and that would allow them to drive better collaboration with their retail partners.
SOLUTION
After researching new technologies and working with an array of vendors, Nestlé Purina decided to invest in virtual reality, specifically Store Planning technology. The technology enables them to create multiple scenarios and iterations in a fast, efficient and inexpensive manner as it’s rare that a ‘one-size-fits-all’ solution meets retailer expectations.
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Source: Symphony Retail