NXMH acquires Whitebridge Pet Brands
Belgium-based investment firm NXMH acquires the maker of Tiki Pets, Dogswell, Crazy Dog and Grizzly for an undisclosed amount.
Whitebridge Pet Brands, led by CEO Olivier Amice, was founded in January 2015 with the merger of Cloud Star, a leading pet treat manufacturer and Petropics, maker of Tiki Cat and Tiki Dog pet foods. In April 2017, Whitebridge Pet Brands acquired Dogswell, a leading brand of functional jerkies for dogs. In January 2020, the company acquired Cardinal Pet Care, maker of Pet Botanics and Crazy Dog training treats. And in March 2021, Whitebridge Pet Brands completed the acquisition of Grizzly Pet Products, a leader in pet supplements.
Olivier Amice, CEO of Whitebridge: “In the spirit of our ‘Better Together’ philosophy, we are now very excited to join forces with NXMH alongside their other international petfood businesses. The new combined scale and footprint will allow us to continue to build our platform and accelerate our development, with more innovation, geographic expansion and new acquisitions.”
“We have been impressed by the Whitebridge team and what the company has accomplished over the last few years,” said Jamie Hong, managing director of NXMH. “We share their strong nutritional philosophy of minimally processed, natural petfood, and we are excited to continue the journey with a focus on pet health, innovation and strong partnerships with distributors and retailers around the globe.”
Whitebridge has been a portfolio company of Frontenac since 2014.