Personalized pet food manufacturer secures multi-million investment
UK-based Pure Pet Food raises a new round to accelerate its growth.
Established in 2012 by childhood friends Daniel Valdur Eha and Mathew Cockroft, Pure offers air-dried food made from natural, high-quality ingredients. Sales have accelerated in the pandemic, as more pet owners have chosen to shop online and sign up to its subscription service.
Mat, Co-Founder of Pure, says: “The investment will help Pure continue to provide the very best service to our customers, create deeper connections, significantly grow our customer base, offer more personalised health-based products and services, develop and grow our retail proposition with Pets at Home and continue to lead the air-dried pet food market in the UK.”
Pure Pet Food has raised the funds from Mercia’s Northern Venture Capital Trust (VCT) Funds and NPIF.
Source: Private Equity Wire