Pet Fair Asia returns in 2026 more international and B2B-focused than ever

With just three months to go and exhibition space nearly sold out, Pet Fair Asia 2026 is set to become the ultimate global meeting point for the pet industry in Asia.

Taking place in Shanghai from 19 to 23 August 2026, the show will reach new milestones with a record-breaking 320,000sq m of exhibition space and 2,600 exhibitors, further strengthening its position as Asia’s leading pet industry platform.

Last year, the event welcomed more than 130,000 trade visitors from over 90 countries, while attendance climbed to a record 390,000 visitors during the final two consumer days.

With its continuously expanding international reach, Pet Fair Asia remains a must-attend event for the global pet industry, offering unparalleled business and growth opportunities across China and the broader fast-growing Asian pet markets.

VIP B2B day

This year Pet Fair Asia is introducing the VIP B2B DAY as a strategic initiative to strengthen the show’s business focus – a move especially important for a large-scale exhibition with massive foot traffic.

The first day will be invitation-only, creating a targeted, high-value networking environment with minimal distractions. It will bring together selected Chinese importers, wholesalers, distributors, VIP buyers, leading media partners, influencers and industry opinion leaders, fostering high-quality interactions and meaningful business exchange. International visitors, meanwhile, will continue to enjoy full access across all three trade days.

Expanding international presence

Pet Fair Asia is attracting unprecedented global attention, with a growing number of international companies and brands choosing the show as their gateway to the Asian market, particularly through the expansion of national pavilions. Building on the strong presence of six pavilions in 2025 – New Zealand, Japan, South Korea, Taiwan (China), the United States and Poland – the 2026 edition will welcome new pavilions from Canada and Thailand.

All the pavilions and premium international brands will be grouped under the dedicated Global Premier Hall, which will bring together the most innovative offerings from around the world in a high-visibility space designed to maximize exposure and attract domestic and Asian buyers.

Sustainability takes center stage

EcoPaws Asia, launching at Pet Fair Asia 2026, is a new program dedicated to advancing sustainability across the Asian pet industry. Built in cooperation with Pet Sustainability Coalition (PSC) and aligned with its standards, the initiative aims to recognize, promote and accelerate sustainability leadership while encouraging responsible consumer choices through education and engagement. Selected exhibitors will be highlighted as “Must-Visit” booths, guiding attendees toward innovative and environmentally responsible products.

A dedicated EcoPaws Asia Showcase Area will present curated sustainable solutions, while targeted business matchmaking will connect buyers with manufacturers focused on sustainability.

By integrating PSC-aligned standards, EcoPaws Asia ensures participating companies are evaluated and showcased based on credible sustainability performance and measurable progress.

Unmatched innovation and product diversity

While core sectors such as pet food, supplies and healthcare remain strong, Pet Fair Asia continues to highlight innovative segments including functional nutrition, fresh pet diets, smart technologies, pet fashion, travel solutions and human-pet co-living.

These trends reflect the industry’s expanding diversity and its convergence with lifestyle and technology sectors, creating new business opportunities and shaping consumer habits. To improve navigation across the show’s vast scale, organizers have introduced several dedicated halls and themed areas.

• PET FAIR SUPPLY, the co-located supply chain event, will expand further in 2026 with two additional halls, bringing together over 900 exhibitors across 70,000sq m.
• Reflecting China’s fast-growing cat market, the Cat’s Wonderland Hall will feature premium, design-led and smart cat products from local and international brands.
• Meanwhile, the Human–Pet Ideal Home Hall will showcase integrated lifestyle solutions spanning home furnishings, smart appliances, outdoor living and travel, with exhibitors including BYD, Haier, Honeywell, Hisense, Toshiba, to name a few.
• Other thematic zones inside the halls include Discovery (a spotlight on innovations), Genius Hub (showcasing smart technologies), Pet Fashion Week (setting style benchmarks), and Start-Up Zone (nurturing the new generation of pet industry players in Asia).

To visit the event, register at https://links.petfairasia.com/v2RWUMaU