Pet food manufacturer reigns supreme at the German Brand Awards
Pets Nature’s cat brand, Lucky Lou, has been recognized for its high credibility and market differentiation.
Lucky Lou, which falls under the umbrella of pet food manufacturer Pets Nature, has been awarded “Gold” in the “Newcomer Brand of the Year” category in Animal & Pet Supplies by the German Brand Awards 2024.
Lucky Lou was recognized for its cross-media 360° communication, high credibility, and market differentiation. The jury selected the brand not just for its high-quality pet food centered on the “natural diet of hunting cats” but also for its “cheeky, modern and likable brand personality” and “eye-catching” design.
“With this well-thought-out and independent approach, Lucky Lou has not only won the hearts of animal lovers but has also established itself as a serious player in the industry,” explains the jury.
Daniel Stuckert, Head of Marketing at Pets Nature, explained that Lucky Lou’s aim to shape trends in the pet industry enabled its development into an “emotional premium food brand” differentiated by a high level of credibility. “Lucky Lou has, therefore, become an important success factor for the company.”
The Baden-Württemberg-based manufacturer joins 66 other companies recognized by this annual competition organized by the German Brand Institute Foundation. The awards strive to strengthen brand importance in the national and international competitive environments.
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