Pet Supplies Plus launches mobile app to boost loyalty and retail sales

US-based pet franchise Pet Supplies Plus has launched a new mobile app to deliver a faster, more convenient shopping experience for pet owners nationwide. 

The channel enables customers to shop and schedule grooming appointments and offers biometric login, push notifications and rewards access. 

“We expect the app to strengthen loyalty among our customer base, ultimately increasing revenue and overall engagement,” Chris Rowland, CEO of Pet Supplies Plus and Wag N’ Wash, tells GlobalPETS. “It also gives us better visibility into our most active customers, allowing us to market to them more effectively.”

In addition, it will offer promotions and tailored product recommendations to its users, which the company expects will positively impact basket size and repeat purchase behavior.

Pet Supplies Plus operates more than 730 stores across 44 states in the US.

Growth targets

According to the company, during the first few months after the launch, the vast majority of users who download the app keep it on their devices, with fewer than 2% deleting it afterward.

While the app enables users to book grooming appointments online, Pet Supplies Plus expects the app to heavily impact retail sales. For instance, it expands the ability to purchase both physical and electronic gift cards.

“This flexibility makes gifting easier for any occasion, especially during the holidays with instant-delivery eGift cards. We expect this convenience to drive incremental sales throughout the year,” Nick Russo, Chief Development Officer of Pet Supplies Plus and Wag N’ Wash, says.

Increased purchases 

The pet player expects this uptick, as recipients introduced to the brand through a gift may spend beyond the card value or return for additional purchases, boosting both basket size and frequency.

“Looking ahead, we plan to continue enhancing the experience with app-exclusive deals and Rewards opportunities, expanded push-notification capabilities, and ongoing interface and usability improvements,” Russo adds.

A survey conducted by tech firm Scanbot SDK in August 2024 of 1,516 Americans found that over 78% had previously used a retailer’s mobile app. Respondents most often cited real-time product availability (52.7%), exclusive offers (52.3%), the ability to scan coupons (52.1%) and loyalty programs (50%) as key reasons for using these apps.

Woof Gang Bakery & Grooming

In November, Woof Gang Bakery & Grooming, a Florida-based pet specialty retailer, also launched its first-ever mobile app, which integrates its customer relationship management (CRM) system, loyalty program and other back-end management tools.

The app allows clients to book and manage grooming appointments. For franchisees, it helps “drive new and repeat visits, streamline customer communication and help free up their time,” the company says. 

In 2026, Woof Gang plans to add AI-powered features to the app, including a smart chatbot that will also support phone bookings and personalized service recommendations to guide pet parents to the right grooming treatments.