Petbuddy Group takes over British pet food manufacturer Little BigPaw
The Swedish company wants to explore new markets and become a premium food leader in Europe by 2027.
The PetBuddy Group (PBG) believes Little BigPaw to be a profitable and growing company that is ready “to put in the next gear.”
“We have great investors backing us on our journey. This is the 4th acquisition we have done in 18 months, and many of our investors have been part of every deal. We’re humbled to build Petbuddy Group (PBG) together with great investors,” said co-founder and group CEO Alex Baumann.
The company aims to become the leading group of premium and sustainable pet food in Europe by 2027, betting on an “ambitious” M&A strategy and “strong organic growth.”
Both Little BigPaw founders David Alton and Jim Weston will remain in the company and become PBG’s shareholders. They said this is an “exciting journey to be part of.”
The cost of the operation has not been disclosed.
Second takeover
This is the second acquisition of the Swedish pet group in 2022 after the takeover of British natural pet supplements firm MediPaws in February. PBG posted sales of more than €10 million in 2022 and aims to hit €200 million within 5 years.
The group currently has five premium pet brands it exports to several countries. In addition to Sweden, it also has offices in Finland and the United Kingdom.
Little BigPaw offers natural dog and cat food in the UK and 45 countries globally.
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