Petcurean aims to consolidate itself in European market from this fall
The Canadian premium pet food producer will have access to United Petfood’s production facilities and expects to further expand its portfolio.
A new partnership with the Belgian producer will provide access for the British Columbia-based company to 17 facilities in the region.
“Europe has a large and mature pet industry, and we are excited to expand our presence within it, delivering premium quality recipes made with fresh ingredients to help dogs and cats live healthier, happier, longer lives,” Tracey Pham, Director of International Marketing at Petcurean, noted to GlobalPETS.
As part of the new partnership, Petcurean’s “Now Fresh” and “Go! Solutions” brands will be manufactured at United Petfood’s factories, and are expected to begin shipping throughout Europe in the fall of 2022. “The transition is underway and will be completed in 2023,” declared Tracey Pham.
The collaboration will also allow the company to export its products to more than 80 countries and increase distribution.
According to ZoomInfo, the Canadian manufacturer has an average of $19 million (€18M) in revenue per year.