Petmark, the new Italian pet retailer
Pet food manufacturer Cerere and retailer PDP have launched the third-biggest chain in the country with 79 shops.
The new project will allow both brands to consolidate their presence in the pet food and pet care segment and expand their offline and online presence.
All the stores are located in Northern Italy; 61 were acquired from Maxi Zoo Italia and Agrifarma after its merger earlier this year.
The Italian antitrust authority ruled that companies had to sell between 50 and 70 shops to avoid having a “dominant position” in the market.
Optimistic forecast
Petmark expects to reach more than €65 million in revenue in 2022.
Cerere, owned by the Schiappapietra family and headquartered in Castagnole delle Lanze, has been active in the pet food sector since 1969.
PDP already has pet stores in Liguria, Piedmont, Lombardy, and Veneto regions and aims to be the “100% Italian retail chain at the service of Italian pet parents.”
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