Pets Choice acquires key brands from PetLife International

UK-based Pets Choice has announced the acquisition of several leading brands from British veterinary product company PetLife International.

Effective 1 November, the pet food producer will assume responsibility for the sales of its newly acquired veterinary brands Otodex, FormulaH, Conficlean2, and milk substitute supplement brands Welpi and Cimicat.

These additions will join the company’s growing portfolio of well-known pet food brands, including Webbox, Bob Martin, Felight, TastyBone, Vet’s Kitchen, and Hownd.

Pets Choice supplies pet products across various sectors such as grocery, independent retail, e-commerce, pet specialty and veterinary markets. This acquisition is seen as a strategic move to strengthen its foothold in the premium and veterinary product space.

“This is another fantastic acquisition for Pets Choice of 5 well-established brands as we continue our drive into product premiumization,” says Tony Raeburn, CEO of Pets Choice.

For PetLife CEO James Hancock, Pets Choice is the “perfect fit” to drive their brands to the next level.

Increased revenue

Pets Choice reported a revenue increase to £109.7 million ($143.4M/€131.1M) for the year ending 31 December 2023, from £95 million ($124.2M/€113.5M) in 2022.

The company also reported a profit increase of £35 million ($45.7M/€41.8M) in 2023, up from £26.8 million ($35M/€32M) in 2022.

(Photo credit: Pets Choice)