Petzone plans to expand e-commerce and retail reach across Gulf region
The Kuwait-based pet retailer wants to strengthen its e-commerce channel and expand its presence in major retail players.
With over 50 locations and a product portfolio of more than 200 international brands, Petzone believes it is the right time to take its business a step further.
In a conversation with GlobalPETS, Group Marketing and E-Commerce Manager Amin Dolatshahi said that the company is expanding its offerings to meet the growing market demand in the region.
Petzone is currently present in Kuwait and neighboring countries such as the UAE, Saudi Arabia, and Bahrain, where the company opened its first location outside its homeland earlier in the year.
E-commerce
Like many other countries, the pandemic was a catalyst for the pet industry in the Gulf region as pet ownership began to grow. Petzone is tapping into consumer behaviors by “adapting to offer more personalized and convenient services.”
To extend its reach, Petzone invested almost $200,000 (€181,943) on its website infrastructure and application in 2021 and 2022.
The retailer is planning to spend a further $100,000 (€90,971) on technology and features for its website and app in a bid to ensure “hassle-free” online shopping.
Promising regions
Petzone believes it is well positioned to “capitalize on the growth of the pet industry in the Gulf region.”
Saudi Arabia is one of the countries where the retailer left its mark through its online presence “as a trusted business in the pet industry.”
The United Arab Emirates (UAE) is another region where the retailer experienced “strong strategic” business growth. Only this year, Petzone increased its business partnerships in the country by 30% and plans to reach 40% by the end of the year.
Petzone is increasing its footprint in the Gulf region by developing its online retail and “store-within-a-store” partnerships. GlobalPETS learnt that company is now established within 33 locations.
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