Pinnacle Pet Group’s latest expansion in Europe
The British pet insurance provider has acquired 3 players in the United Kingdom and France.
Pinnacle Pet Group (PPG) announced the acquisition of London-based Animal Friends Investments with JAB Holding Company as the controlling shareholder.
As a result of the deal, Animal Friends aims to expand nationwide and into new European markets while building its brand and expertise under new leadership.
Animal Friends insures more than 1 million cats, dogs, and horses in the United Kingdom. The acquisition is still subject to closing conditions, including regulatory approvals.
Partnership
Pinnacle Pet Group and Correlation Risk Partners, the owner of Animal Friends, are set to form a long-term partnership following the acquisition of Animal Friends by PPG.
The partnership aims to promote growth and innovation in pet insurance through various platforms such as Waggel, Vet-AI, Biscuit, and Kozoo.
“Our partnership with Pinnacle Pet Group brings together two highly experienced teams which, combined with the depth and international reach of PPG’s portfolio, will allow us to expand our pet insurance offerings and adjacent services,” said Michael Thorpe, Managing Director at Correlation Risk Partners.
Since 1998, Animal Friends has donated over £7.8 million ($9.6M/€8.9M) to animal charities, community campaigns, and one-off projects, marking their dedication to animal welfare.
Entering the French market
The firm has also partnered with JAB Holding Company to acquire animal health insurance broker HD Assurances. The latter operates across Belgium, France, and Italy under the brand name Assur O’Poil.
HD Assurances Founder, Hubert Derai, will continue with PPG as the managing director.
Further strengthening its position in France and Belgium, PPG announced its acquisition of the Brest-based online vet appointment booking platform, CaptainVet. The deal will expand the latter’s service offerings to new European markets.
