Purina opens accelerator again for new pet care startups
For its third edition of Unleashed, Purina is looking for startups using technology to help address global challenges in sustainability.
In particular, the accelerator will look to support entrepreneurs and small business who deploy regenerative agriculture, zero waste systems and sustainable pet food innovations such as alternative proteins, and upcycled ingredients.
Submissions will be evaluated on their idea, its scalability and the sustainability of their business model.
Up to six start-ups will be selected to benefit from the support of a multi-disciplinary Purina team with the expertise required for their development. During the programme, the entrepreneurs and Purina employees will work together on a value exchange project, with funding of up to CHF50,000 (£40,000) available to support the acceleration objectives.
(Photo credit: Purina Unleashed)