Purina partners with Good Boy Studios
Good Boy Studios (GBS), a global technology company and creator of Pet Parade®, a leading digital marketing platform for the pet industry, has entered into a strategic partnership with Nestlé Purina PetCare to provide gamification and consumer insights to support Purina’s digital initiatives.
Nestlé Purina will deploy Good Boy Studios’ proprietary Pet Parade® marketing and gamification platform to expand the core functionality of its digital properties and use the Pet Parade® Online Marketing Platform to drive new user acquisitions and data insights.
“It is very rare to find a partner with expertise in building complex data and technology solutions while at the same time understanding how to craft compelling consumer experiences. Good Boy Studios checks all of those boxes for us,” explains Aaron Griffin, director of digital operations and delivery at Purina. “We are excited to be working with their talented team and the Pet Parade® platform.”