Sanypet names new managers to boost its international footprint
The Italian pet food manufacturer adds 3 new profiles to strengthen its Forza10 brand, which focuses on pets with food intolerances.
New marketing director Matteo Vestri will be responsible for defining the marketing and communication strategy for the group’s brands Sanypet and premium pet food producer Codico Nutrition Animale. He will also implement a strategy to further develop the company’s product portfolio.
Paolo Bezzi will have the “strategic role” of Sanypet’s plant director and he will focus on high-quality standards and will keep an eye on market developments.
Veterinary surgeon Pietro Gioia will overlook the network of veterinary informants and the company strategy on the veterinary market, looking to develop the business of their higher-tech products – particularly the healthy Active line range.
Sanypet announced back in January major changes in its management team, with Jean-Marc Baduel being named new CEO and Giorgio Massoni the General Manager.